About Pettone
More Than a Café.
A place where people and pets feel at home.
We're an independent family-run café and boutique in the heart of Lichfield, where specialty coffee, handmade cakes, and our love for animals come together under one roof.
Why “Pettone”?
The name Pettone is inspired by the word Pantone.
Pantone is known around the world for celebrating colours, creativity, and design. We loved the idea of taking something associated with creativity and giving it a new meaning through our love of pets.
So we replaced “Pan” with “Pet”, creating Pettone.
For us, every pet has their own unique personality — just like every colour has its own identity.
Pettone is our way of celebrating those differences through beautiful food, thoughtful design, and memorable experiences.
The Story Behind Our Logo
The four little characters in our logo aren't random illustrations.
They represent the family members who inspired Pettone from the very beginning. Each character symbolises one of our beloved pets — all with their own personalities, stories, and memories.
They remind us why Pettone exists:
Not simply to sell products, but to celebrate the happiness that animals bring into our lives.
Every time you see our logo, you're seeing a little piece of our family.
Our Philosophy
We believe pets aren't “just pets”. They're family.
That belief influences every decision we make — whether we're serving a perfectly brewed cup of specialty coffee, creating a birthday cake, or choosing a toy for someone's dog.
These values are at the heart of everything we do.
We believe cafés should be more than somewhere to grab a drink. They should become part of the community — a place where conversations happen, dogs make new friends, families celebrate birthdays, visitors create memories, and everyone feels welcome.
What We Do
Today, Pettone has grown into a unique café and boutique created for people, pets, and the moments they share.
Specialty Coffee
Every cup is carefully prepared using quality beans and modern brewing techniques.
Handmade Cakes
Fresh cakes made with quality ingredients, including seasonal creations inspired by Hong Kong and Japan.
Celebration Cakes
Beautiful custom cakes for people and dogs. Please allow at least three days' advance notice for all cake orders.
Dog-Friendly Café
Dogs are welcome inside because we believe they deserve to enjoy café life too.
Curated Boutique
Gifts, lifestyle products, and premium pet supplies chosen with the same care we'd choose for our own pets.
Looking Ahead
Pettone is only just getting started. Our dream is to build more than a café — we want to create a brand remembered for warmth, quality, and genuine hospitality.
In the future, we hope to:
- Create even more unique handmade cakes
- Develop our own signature products
- Collaborate with local artists and independent businesses
- Support animal charities and community events
- Open more Pettone locations while keeping the same personal touch
No matter how much Pettone grows, our mission will never change:
To create a place where great coffee, beautiful food, wonderful people, and beloved pets all belong together.